On visually researching diabetes and obesity I came across these campaigns which, considering the Nudge approaches that I have just read about – some of these campaigns are definitely not taking the soft approach – they can be a shove or a push. Most of these campaigns were used in the USA where there is an incredibly high proportion of obesity in children. I do however think some of these campaigns are very clever and bold in their approach to take on the mighty branded companies that children often identify with before they can read or write.
Most of these campaigns however are aimed at the older teenage audience who can appreciate the irony or the parents. However I think there needs to be in some cases further information to inform the viewer of the consequences.
Stop Childhood Obesity campaign
Brand: Haribo, Pringles, KFC – Entrant: Pixel 8 – Year Entered: 2012 – Credited Individuals: Jon Massey – Designer, Molly Whitehead-Jones – copywriter and Louise Carr – creative director
Website: View Site
Categories: Best Consumer Ad or Campaign
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