Whilst writing my dissertation and four days after I produced the posters for the local doctor’s surgery, Diabetes UK launched a new campaign. They have used case studies of ‘real’ people to hit home how diabetes can affect everyone. The people are not the ‘typical’ overweight stereo type and look like ‘everyday normal people’! They are also using stronger language than in previous campaigns and a more direct approach.
Since this report was published there has been a lot of media activity to raise awareness of Diabetes. The results of the year-long inquiry have been published in Taking control: Supporting people to self-manage their diabetes. The language used – ‘taking control’ is inferring that they are or should take control and the term’ self-manage’ is placing the bus on the patient but using the
APPG-Diabetes-Report-Education-Final-Report
There have also been guidelines and policy changes to cope with caring for people who have long term illnesses and need ling term care, which diabetes comes under that.
Our system, designed for the 20th century, has to change and adapt to meet the challenges of the future… Personalised care which understands and supports the individual is vital. There is no magic bullet which will support the delivery of personalised care but there is evidence that thinking systematically about the essential components does. … we have adopted the House of Care as a framework to enhance the quality of life for people with long term conditions, not matter what their conditions. Implementing the intent of the House of Care will be a challenge.
Enhancing the quality of life for people living with long term conditions
APPG-Diabetes-Report-Education-Final-Report ltc-infographic
Long Term Conditions Info graphic – A simple demonstration of key information at a national level related to long term conditions, aimed at commissioners and health and social care providers. It gives an overview on current challenges and the impact living with long term conditions can have on a person’s quality of life. The measures presented include: the proportion of people aged over 85; the proportion of people who smoke; prevalence of LTC comorbidity; information on quality of life and on service utilisation for people with LTCs
An info graphic has been produced to highlight the facts of where we are in terms of care andprivision. I do not think this is particularly good but the facts are pretty shocking. The use of blue colours visually connect with the NHS, and the use of burgundy colour is similar to my designs in that they have not used red as a danger colour which wants, but there is an element of emphasis. I find this infographic too complicated, my eye is not guided around the page in stead frenetically jumps around to try and read all the information without success. This, for me is a good example of a bad infographic not working!